A Monster Bridges the Gap to Help Save a Local Business

Shopzilla!

Salezilla does his part to bridge the gap in sales while the new bridge leading to McCoy’s Furniture is under construction

Driving back from a weekend trip this summer, we passed through the town of Waynesboro, Virginia, and I snapped this photo of a sales ploy that tickled my funny bone. Now that I’ve been back from the Italy – a.k.a. the land where advertising has to be soberly refined and sexy – for a good four months, I am still not tired of the unabashedly (and proudly) silly advertising ploys I often see here. Considering the post-Halloween atmosphere that still persists during this first week of November, it seemed like a good time to use this monstrous photo (ba-dum-bum-ching).

It’s been more than a couple of months since I took this photo so, before posting, I began to wonder if this monster sales ploy had done its job to keep the business in the picture afloat. A couple clicks took me to the McCoy’s Furniture Co. website. It turns out they’re a family-owned store and they’ve been around since 1946. Since their website said the sale was still ongoing, I wondered if perhaps they hadn’t made it through the hard times, after all. So, I went ahead and called them. It turns out the problem was that the Broad Street Bridge, which led to their store, had been closed for construction since last February. However, that bridge has just recently reopened, one month ahead of schedule, and McCoy’s made it through to the other side of the hard times. Did Salezilla threaten to eat a few of the construction workers if they didn’t speed things up? I don’t speak monster, so we will probably never know.

Speaking of which, I enquired about our friend, wondering if he’d been put out to pasture (although I can’t imagine any local sheep wanting to share with him) now that the monster sale was done. Happily, it turns out he’s still waiting at the front of the store, sale or no sale.

So, if any of my faithful readers live near Waynesboro or elsewhere in the Shenandoah Valley and want to support a local family business (or just want to pay a visit to Salezilla), now you know where to go. You could even buy an armchair from Salezilla to watch Godzilla (ba-dum-bum-ching).

Ok, I’m going to stop now, before this gets any sillier.

Thanks for stopping by and I look forward to seeing you again next time!

Jennifer

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